Discovr® trademark

Discovr® is a distinctive, single-word brand name. The brand conveys a sense of discovery, the search for something new, the exploration of the world around you.

The word can act as both a noun and a verb, providing many opportunities for creative brand use, and the spelling ensures a brand that is memorable and unique in the marketplace.

The trademark is registered in the US, Europe, Australia, and China, and has a proven history of defensible IP.

The Discovr® trademark represents an opportunity to acquire a trademark that can be used to create an entirely new global technology brand, product line, or technology company.

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Discovr® - registered mark in US, EU, AU & China

Europe (1105598)
Status: Registered / Protected. Filing date: 07 Apr 2011. Registration date: 19 Dec 2011.
Class 9: Application software; digital tablets; mobile phones
Class 42: Development of software

Australia (1417442)
Status: Registered / Protected. Filing date: 07 Apr 2011. Registration date: 07 Apr 2011.
Class 9: Application software; digital tablets; mobile phones
Class 42: Development of software

China (1105598)
Status: Registered / Protected. Filing date: 07 Apr 2011. Registration date: 19 Dec 2011.
Class 9: Application software; digital tablets; mobile phones
Class 42: Development of software

United States (4336685)
Status: Live / Registered. Filing date: 19 Dec 2011. Registration date: 21 May 2013.
Class 9: Computer software for mobile phones, computers, and tablet computers; that provides access to internet-based applications, services and databases, through a mobile or web operating system, for use in the field of entertainment
Class 42: Development of software


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Discovr® - a distinctive, single-word brand

Discovr® is a rare, single-word trademark. Brands that consist of a single word are in high demand, and the difficulty of securing a meaningful, standalone word with trademark protection is high. The brand also has a distinctive spelling that immediately separates it from other brands, providing further protection and uniqueness in the market.

The Discovr® trademark represents an opportunity to acquire a single-word mark that can be immediately used for a major new brand for a large technology product or company.

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Discovr® - a brand that's a verb

Many of the biggest brands in the world are used as a verb. We all Google® the internet, make a Xerox® in the office, and Fedex® a parcel.

When a brand is used as a verb the product becomes tied to the brand in the customer's mind. The brand is the verb and the verb is the brand. With Discovr®, the brand and the verb are one.

The word can be used as a standalone mark, or as part of a short phrase or sentence. With Discovr®, you can discover anything: you can Discovr® The World, or Discovr® New Places, or Discovr® The News.

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Discovr® - a brand for multiple products

The trademark is also well suited for brand extension across multiple products. The mark can be used to brand a series of related products with a similar prefix, to bring products together under a single larger company brand. For example, the Discovr® brand can be used for a range of products or services from the same company, such as: Discovr® Books, Discovr® Music, Discovr® Movies, Discovr® Photos, or Discovr® Games.

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Discovr® - a word mark, free of stylistic requirements

The Discovr® trademark is a simple word mark only. The trademark does not require any specialised design or stylized format, and can be used as a word only, in any style or design. 

The simple word mark also provides protection for all possible capitalizations or designs of the word. Various forms including DISCOVR®, discovr®, Discovr®, and discovrVR® are protected.

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DiscoVR® - a brand for Virtual Reality

The use of the trademark in the form DiscoVR® has strong application for a virtual reality (VR) product or company. In this form, VR is part of the brand itself - the brand is simultaneously tied to both virtual reality and the verb discover.

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Discovr® - a defensible trademark

Discovr® is a defensible trademark. The Discovr® trademark has extensive history of use since 2011. The brand has achieved more than $1.25 Million USD in sales and 4.5 million downloads worldwide, providing strong history of use in every registered territory and year of registration. The trademark has already been enforced and successfully defended both in court and by out of court settlement. 


Discovr® - ready for social media

The trademark is ready for social media use, with these valuable social media accounts included:

facebook.com/discovr
instagram.com/discovr
twitter.com/discovr

 


Discovr® - contact Hogan Lovells for enquiries

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Please contact Hogan Lovells International LLP for all enquiries:
Dr. Morten Petersenn
Partner, Head of IPMT Europe
Hogan Lovells International LLP
Tel: +49 40 419 93 166
Email: morten.petersenn@hoganlovells.com